HISTORY & HERITAGE
“Elegant, exquisite and enigmatic. A hub, a home and a hideaway. Where heritage and history meet; where horizons broaden and new possibilities beckon.”
Gero Fasano
The story of Fasano is one of a family and its traditions; generations of excellence in the art of hospitality and gastronomy, nourished by an instinct to forge ahead into the future. It is also the story of one remarkable lifetime shaped by the endless cultivation of taste, culture and creativity, expressed in the emergence of a Fasano universe led by fourth-generation Gero Fasano and his unique artistic sensibility.
DAL 1902
The family story begins in 1902 when Vittorio Fasano, an Italian immigrant from Milan and the patriarch of his family in Brazil, opens the Brasserie Paulista in the historical center of São Paulo. This first restaurant gives origin to a century-long tradition in hospitality, imbued with values that have become synonymous with the Fasano name ever since. Born into the business as the fourth generation of Fasano restaurateurs, Gero Fasano has led the brand for 40 years and carried his family’s legacy into the world. His involvement begins unexpectedly, when Gero abandons his film studies in London, at the plea of his father, Mr. Fabrizio, to return to Brazil. Together, father and son open a small namesake restaurant in the 1980’s following a twenty-year absence of their family businesses in the country. From that moment onward, with a pioneering spirit and extraordinary taste, Gero Fasano has tirelessly expanded the depth and breadth of the Fasano brand, consolidating his unique style of hospitality, conquering Brazil and beyond.
THE EXPANSION FROM GASTRONOMY TO HOTELS
Exactly 100 years after the family’s first restaurant, Gero Fasano opens its first hotel. The Fasano Sao Paulo is received with unprecedented acclaim in 2003 and dramatically changes the luxury landscape in Brazil. It is shortly followed by a Rio de Janeiro opening, where Gero enlists superstar architect Philippe Starck to sign on its design. The Fasano collection presently comprises 11 iconic hotels and 32 restaurants in Brazil, Uruguay, Italy and the United States. Throughout the years, the brand has garnered a loyal international following and its outposts have become indispensable parts of the social and cultural life of their cities, playing host to milestone moments and memories. Further projects expanding on the brand’s signature lifestyle are currently in development, in some of the most coveted destinations around the world, including Miami and London.
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